Classic Album: Timbaland – Shock Value

Released February 4, 2007
1. Oh Timbaland
2. Give It To Me ft. Justin Timberlake & Nelly Furtado
3. Release ft. Justin Timberlake
4. The Way I Are ft. Keri Hilson & D.O.E.
5. Bounce ft. Dr. Dre, Justin Timberlake & Missy Elliott
6. Come And Get Me ft. 50 Cent & Tony Yayo
7. Kill Yourself ft. Attitude & Sebastian
8. Boardmeeting ft. Magoo
9. Fantasy ft. Money
10. Scream ft. Keri Hilson & Nicole Scherzinger
11. Miscommunication ft. Keri Hilson & Sebastian
12. Bombay ft. Amar & Jim Beanz
13. Throw It On Me ft. The Hives
14. Time ft. She Wants Revenge
15. One And Only ft. Fall Out Boy
16. Apologize ft. OneRepublic
17. 2 Man Show ft. Elton John
Occasionally I’ll find myself on the Wikipedia page that lists Timbaland productions, just scrolling through in awe of his consistent track record. The list of classics (both according to popular opinion and in my own head) he had a hand in is seemingly endless: ‘Pony’, ‘The Rain (Supa Dupa Fly)’, ‘Word Up!’, ‘Try Again’, ‘Get Ur Freak On’, ‘We Need A Resolution’, ‘Work It’, ‘Cry Me A River’, ‘Dirt Off Your Shoulder’, ‘Pass That Dutch’, ‘Promiscuous’, ‘SexyBack’, ‘Say It Right’, ‘Innocence’, ’4 Minutes’, ‘Give It Up To Me’… I could go on and on. His work with Missy Elliott alone would be enough to make Timbaland a legend.
The Timbaland story has two clear peaks: from about 1996 to 2002, where his work with Missy, Aaliyah and others helped define hip-hop and R&B for those years, and then the resurgence from 2006 to 2008, where he became bigger than ever thanks to three very important albums: Nelly Furtado’s Loose, Justin Timberlake’s FutureSex/LoveSounds and Timbaland’s own Shock Value. While the former two routinely get called two of the best records of their decade, Shock Value is actually my favourite, for being more diverse, more interesting and for having more top-quality songs.
It was, of course, Nelly and Justin who ushered in the Shock Value era with ‘Give It To Me’. The sparse Timbaland single saw the three artists take stock of their triumphs over the past year, each brushing off rivals in a cool, swift fashion that saw whoever they were responding to (rumoured to be Scott Storch, Fergie and Prince for Tim, Nelly and Justin respectively) nicely taken down a peg or two. The song itself represents much of the album: out-of-the-ordinary production (this is Timbaland, after all) and a big chorus.
One thing about Shock Value is that it is quite long, even to the point that it could do without a couple of the less impressive tracks. It manages to mostly avoid fatigue by splitting itself up into sections: the first five tracks are commercial R&B hip-hop numbers with some big name guest stars, the next three are a harder, more vicious style of hip-hop, the next four are pure “urban” with a few experimental moments, and the final five tracks are what I call the “rock era”, which saw collaborations with a few artists known more for pop-rock than R&B.
The Nina Simone-sampling ‘Oh Timbaland’ is a great introduction, allowing Tim a moment alone to set the dark tone for the rest of the album. ‘Give It To Me’ follows, then ‘Release’, a standard but enjoyable track with Justin Timberlake that could have easily replaced one of the less stunning moments from FutureSex/LoveSounds. What comes next, however, is one of my favourite songs of all time and one that I’ve basically been obsessed with non-stop since it was released. ‘The Way I Are’ is a towering masterpiece, the melody, the production, the delivery, everything coming together to form both an album centrepiece and a classic single.
‘Bounce’ is another personal favourite, bringing together Dr. Dre and Missy Elliott to give two amazing guest verses (“Sum Yung Ho” and “HOLD UP, HELL NAW, LIKE BRITNEY SPEARS I WEAR NO DRAWERS” are highlights), Justin again singing ridiculous lines such as “bounce, like your ass had the hiccups”, and thirty seconds of outro that sounds like an array of pig noises. ‘Come And Get Me’, with 50 Cent & Tony Yayo, is a nineties-influenced hip-hop track, while ‘Kill Yourself’, ‘Boardmeeting’ and ‘Fantasy’ each push the album forward nicely while never reaching the highs of the first five songs.
The slight downward slide is completely turned around by ‘Scream’, the album’s other R&B classic, and another one I’ve been consistently obsessed with since 2007. Smooth and seductive, it features Keri Hilson and Nicole Scherzinger fighting to see who can drop it like it’s hotter. With one of those choruses that are so good they feel as if they could just repeat forever, ‘Scream’ is the epic, almost six-minute triumph that emerges as one of the finest moments in the careers of all involved.
The “rock era” is indeed a great one, and could almost be half of a completely different album. The quick, frantic ‘Throw It On Me’ with The Hives throws us headfirst into it, then She Wants Revenge and Fall Out Boy enter with collaborations that are both fascinating and genuinely excellent.
It was the Timbaland mix of OneRepublic’s ballad ‘Apologize’ that would give Shock Value its biggest hit. The haunting production was reminiscent of an even slower ‘Cry Me A River’ and it was the song that would propel Ryan Tedder into the international spotlight for the first time. A piano/beats piece with Elton John called ’2 Man Show’ closes the album, and Shock Value is done. Four amazing singles, a whole host of great album tracks – this was a fully realised and satisfying project.
What happened next? Hard Candy, Ashlee Simpson, Duran Duran, Chris Cornell and the so-disappointing-it-hurts-to-talk-about Shock Value II. But although Timbaland may not be flavour of the month anymore, Shock Value stands tall as one of the best pop albums of 2007 and a snapshot of a time when this sound was exciting and inescapable.

